The so-called product marketing strategy, refers to the enterprise to develop business strategy, we must first clear what kind of products and services to meet the requirements of consumers, that is, to solve product strategy issues. It is the basis of marketing strategy, from a certain sense, the key to business success and development lies in the product to meet the needs of consumers and the product strategy is correct or not.
Industrial design is a process of finding problems, solving problems. Finding problems depends on the process of thinking, and solving problems depends on products.About the industry trend, the enterprise strategy, the brand characteristic, the market environment and so on all trends can obtain the answer from the product itself.Build a product prototype through comprehensive interpretation of user needs, combine with independent innovation theory, so that the products can stand out in the same category of competition and complete the product mission.Let the user's attitude toward the brand from recognition to recognition, until follow.
The most critical part of the product from scratch, from having a piece to a person, is design and implementation.This requires focused design and continuous innovation.From simple shell design to innovative product development, we focus on each stage of the whole development and implementation process to ensure that the product in the implementation process can be completed in an orderly and effective manner.We make the product detail seriously, make the manufacturing process conform to the quality inspection request, optimize the product assembly process and meet the standard technical specification of the industry and the main points of the manufacturing process.Activation of product design, high building product design barriers to ensure product innovation can be realized.
Take the enterprise as the core, from the product to expand to the service.Shape the core image of the brand through the analysis of the status of the target market and combing the core value of the brand.Based on research, positioning, architecture and communication, the export brand strategy provides VI design, packaging design and graphic vision design for the enterprise.Let the brand information that the user passes through the product itself associate with the brand culture of the enterprise.Make enterprise brand and product brand keep vitality and characteristic under unified plan.