Luckin Coffee Thermos Mug/瑞幸保温杯

设计流程

简洁又有记忆点是成熟市场对产品设计的要求,就像这款瑞幸水杯。设计师设计了简洁雅致的杯体,又在杯盖强化了品牌元素——小鹿角,增强了产品的吸引力和识别度。每次使用都能增加品牌露出,形成消费记忆,潜移默化的占据使用者心智。配以轻松愉快地色彩,磨砂的质感,符合“年轻”这一人群定位。增强使用场景的联想:摆在手边常享一份温情。

Design
Specification

Simplicity and memory are the requirements of mature markets for product design, just like this Luckin Coffer Thermos Cup, Designer designed a simple and elegant cup body and adds small antlers in the cup lid to strengthened the brand element as well as enhanced the product's appeal and recognition. Consumer memory will be formed by each use to increase the exposure of brand, which subtly impressed users.In accordance with the positioning of young people that coupled with pleasurable colors and matte texture.Enhance the association of the use scene: always have a tender feeling at hand.

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深圳九点整工业设计有限公司
Shenzhen 9- o'clock Industrial Design Co., Ltd.
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+ 0755-8328 0909 (固话)

+ 86 18025308885 (张先生)

red@9-oclock.cn

深圳·福田区·滨河大道

9289号京基滨河时代大厦A座1806C

ShenZhen

1806c, block a, Jingji Binhe times building, 9289 Binhe Avenue, Futian District

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