Simplicity and memory are the requirements of mature markets for product design, just like this Luckin Coffer Thermos Cup, Designer designed a simple and elegant cup body and adds small antlers in the cup lid to strengthened the brand element as well as enhanced the product's appeal and recognition. Consumer memory will be formed by each use to increase the exposure of brand, which subtly impressed users.In accordance with the positioning of young people that coupled with pleasurable colors and matte texture.Enhance the association of the use scene: always have a tender feeling at hand.